I redesigned the brand identity and website for Perfect Face in La Jolla, California. Collaborating with Eugene Kim, Dr. Zoe M.D. and Kris Johnson, we focused on Dr. Zoe's sculptor like handwork and her mission to make each one of her clients "Feel Good About Yourself". The linchpin of this project was to capture the aesthetic of her studio with the precision of her practice. The brand and website were built upon this intention.